Americans Simplify Vacations; Shack with Relatives
July 9th, 2009
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After years of costly, “keep-up-with-the-Jones” trips to exotic locales, research from Mintel reveals that today’s economy is forcing Americans to buckle down on finances, take less-expensive car trips and stay with people they know. A recent survey revealed that more than six in 10 people drove their own car – instead of flying – to their last vacation destination. Moreover, the majority say they did not go anywhere too glamorous and/or are changing their behavior because of the recession: 57%
